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Our Story
Our Journey
Our Future
Girl Scouts Rebranded
The reimagined Girl Scouts of America shifts from a traditional, wholesome activity-based program into an opportunity for young girls to build real-world skills and prepare for a future where they don’t just belong, but take the lead. With modernized initiatives a new wave of revelance will bring the Girl Scouts more participation and more opportunities to the girls in the Scouts.
Brand History
Girl Scouts Rebranded
The reimagined Girl Scouts of America shifts from a traditional, wholesome activity-based program into an opportunity for young girls to build real-world skills and prepare for a future where they don’t just belong, but take the lead. With modernized initiatives a new wave of revelance will bring the Girl Scouts more participation and more opportunities to the girls in the Scouts.
New ID Overview
New ID Overview
New Logo
Color Palette
Brand Guide Books
Book 1
Book 2
Book 3
Brand Extensions
1. Envision Future Experience (EXP_01)
2. Girl Scouts Marketplace (EXP_02)
3. Rebranded Merch (PROD_01)
4. Plan your Future Products (PROD_02)
5. Book Club (SERV_01)
6. Tutor Desk (SERV_02)
7. Food Pantry Event (EVE_01)
8. GSA x UNC System (COB_01)
9. GSA x Greenlight (COB_02)
10. GSA x Duolingo (COB_03)
11. Personal Finance (EDU_01)
12. Personal Wellness (EDU_02)
13. Experiment Subscription (PROD_03)
14. GSA Coding (EDU_03)
15. GSA Ascent (SBI_01)
16. GSA Impact (SBI_02)
17. Scout Circle (SBI_03)
18. Scout Support (SBI_04)
19. Girl Scouts Homecoming Day (EXP_03)
20. GSA Credit System (SERV_03)
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