Foster
We create spaces where girls can learn, explore, and thrive.
Confidence Starts Here
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Girl Scouts Marketplace (EXP_02)
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Rebranded Merch (PROD_01)
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Book Club (SERV_01)
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Mentor Desk (SERV_02)
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Food Pantry Event (EVE_01)
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GSA x UNC System (COB_01)
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GSA x Greenlight (COB_02)
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GSA x Duolingo (COB_03)
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Personal Finance (EDU_01)
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Personal Wellness (EDU_02)
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Experiment Subscription (PROD_03)
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GSA Coding (EDU_03)
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GSA Ascent (SBI_01)
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GSA Impact (SBI_02)
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Scout Support (SBI_04)
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Girl Scouts Homecoming Day (EXP_03)
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GSA Credit System (SERV_03)
Extension Deliverables
Mentor Desk
SERV_02
An online help desk on the GSA website where Girl Scouts will have access to talk to a mentor they have been paired up with, to get advice and general guidance. It is not a live chat, they will send in their question or message and wait for their mentor’s response. The idea is that the girls will feel supported through the program and have mentoring help within the organization. Multiple safety screenings would be needed for the mentors to participate.
The Mentor Desk reinforces our mission of empowering, mentoring, and providing experience for young girls to feel prepared for their futures by providing a safe place to receive mentorship and get advice that helps them gain confidence and feel empowered while providing an experience of hearing guidance from individuals who have been through
similar situations and can truly help.
An online advice and guidance service for girls
to chat with mentors.
The Book Club recommends books to
young girls and gives them a safe space
to discuss them.
Book Club
SERV_01
The Book Club will be on the GSA website. There will be a section of recommended books and a discussion board. The list will be available at all times for anyone who visits the website, but there will be a log in feature where girls and parents can see the GSA book of the month and have discourse about the book. The books will be inspirational, habit building, and education focused.
The Book Club reinforces our mission of empowering, mentoring, and fostering meaningful experiences
for young girls so they can strengthen their communities and the world by providing books that support the mission and allowing them to have discussions with each other in safe place to gain confidence and social skills.
GSA x Greenlight
COB_01
Greenlight is a debit card and savings option for parents to give their children. By partnering with Girl Scouts this will provide the Scouts with a debit card so they can earn money at the Girl Scout Market and learn how to save and budget. This partnership will work great with the personal finance initiatives.
GSA x Greenlight reinforces our mission of empowering, mentoring, and fostering meaningful experiences for young girls so they can strengthen their communities and the world by offering the girls a way to become comfortable and have experience with money, spending, saving, and budgeting, benefiting them now and giving them financial confidence for their futures.
A partnership with a kid safe debit, savings,
and budgeting app.
GSA x Duolingo
GSA x Duolingo offers girls an opportunity to learn a new language and explore cultures on
their time.
COB_02
This sub brand initiative will provide girls with premium Duolingo features promoting them to learn new languages and explore new cultures. The girls will have opportunities within their troop to have meetings where they share what they learned about the culture and speak in that language. It will teach girls to appreciate other cultures while obtaining skills that will prepare them for their futures.
The GSA x Duolingo Initiative reinforces our mission of empowering, mentoring, and fostering meaningful experiences for young girls so they can strengthen their communities and the world by providing them
with an opportunity to study and learn a new language, giving them a skill that will help them in their futures while also offering the chance to explore and understand new cultures.
Personal Wellness
EDU_02
Teaching and promoting mental health at a young age will help girls feel more understood and validated and help them if they face bullying. They will be taught the power of journaling and there will be exercises on creating routines for themselves. We want the girls to have emotional intelligence and self awareness.
Our Personal Wellness Class reinforces our mission of empowering, mentoring, and fostering meaningful
experiences for young girls so they can strengthen their communities and the world by providing girls
with resources and mentorship on personal care and empower them to take care of themselves and
speak up so they have this support and knowledge for their futures.
Teaching girls about mental health, self care, and personal wellness routines.
Experiment Subscription
PROD_03
Not your average kid-friendly science kits, these are real experiment materials for girls to learn through, how to follow directions exact and learn about PPE. The girls can sign up for the subscription at an extra cost and receive monthly experiment kits. There will be times they break open geodes and identify minerals, and there will be more chemistry and biology-based experiments.
The Experiment Subscription reinforces our mission of empowering, mentoring, and fostering meaning-
ful experiences for young girls so they can strengthen their communities and the world by teaching them
about science in a hands-on, safe environment that gives them an experience that allows them to learn
and gain confidence.
A monthly subscription to science kits
with experiments that are safe but far
from being pretend.
SBI_02
In order to keep some of our older traditions, this sub-brand allows girls to go on outdoor adventures,
try camping, and learn about plants and animals. Having this division keeps our new brand initiative in line with empowering girls to be impact-, career-, and future-focused while also promoting them to connect with nature and learn more about their environments.
Girl Scout Ascent reinforces our mission of empowering, mentoring, and fostering meaningful experiences for young girls so they can strengthen their communities and the world by providing girls with outdoor and naturistic experiences that reshape how they view themselves and what they are capable of, while also teaching them about their environments.
Outdoor adventure division leans into exploration and environmental stewardship.